Gion Matsuri began in 869 C.E., when Kyoto held a purification ritual to stop a devastating plague. What started as a spiritual ceremony grew into an annual tradition, eventually evolving into the grand festival known today.
Over centuries, Kyoto’s merchant communities transformed the event by creating the spectacular yama and hoko floats—now treasured as “moving museums” showcasing art, textiles, and legendary stories.
Today, Gion Matsuri fills all of July with parades, lantern-lit streets, music, and vibrant community celebrations. More than a festival, it’s a living reminder of Kyoto’s resilience, culture, and timeless heritage.
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